After looking at the growth potential of plant-meat, ProVeg polled 6,221 consumers across nine European countries and discovered that animal-free cheese is the product that both reducers and plant-based eaters would most like to see more of in supermarkets, followed by ready meals. Reducers ‘would also like to see more plant-based meat alternatives which mimic meat, while plant-based eaters are looking for more plant-based baked goods and chocolates’.
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